Customer Value Condition

The Customer Value display condition allows you to show or hide content based on key metrics that define customer value and purchasing behaviour. This powerful segmentation tool enables you to create tiered experiences and targeted messaging for different customer segments based on their order history and spending patterns.

How It Works

This condition evaluates two key customer value metrics: the total number of orders a customer has placed and their average order value. You can set rules based on either or both of these metrics to display content when customers meet specific value criteria, enabling sophisticated customer tier management and personalised experiences.

Setting Up the Rule

The Customer Value condition offers two targeting options:

Customer Total Orders

Track customer loyalty through purchase frequency:

1. Comparator: Choose from three options:
   • More than - Display content when customer has placed more orders than specified
   • Less than - Display content when customer has placed fewer orders than specified
   • Is equal to - Display content when customer has placed exactly the specified number of orders
2. Value: Enter the number of orders you want to compare against

Customer Average Order Value

Target customers based on their typical spending levels:

1. Comparator: Choose from three options:
   • More than - Display content when average order value exceeds specified amount
   • Less than - Display content when average order value is below specified amount
   • Is equal to - Display content when average order value matches specified amount
2. Value: Enter the monetary amount you want to compare against

Common Use Cases

VIP Customer Recognition

Reward your most valuable customers with exclusive treatment:

• Show VIP badges and exclusive offers to customers with 10+ orders
• Display premium content access for customers with high average order values

Tiered Loyalty Programmes

Create different experiences based on customer value tiers:

• Offer enhanced benefits to customers with 5+ orders and £100+ average order value
• Provide early access to sales for customers meeting specific spending thresholds

Customer Development

Encourage progression through value tiers:

• Show "Spend £X more to unlock VIP benefits" to customers approaching tier thresholds
• Display loyalty programme information to first-time or low-frequency customers

Important Notes

• The Customer Value condition only works with WooCommerce-enabled sites
• The rule requires customers to be logged in to access their order history
• Only completed orders are included in the calculations
• Average order value is calculated from all completed orders in the customer's history
• Customers with no order history will not trigger these conditions
• Values are calculated in your store's base currency

Troubleshooting

If the Customer Value condition isn't working as expected:

1. Ensure WooCommerce is active and properly configured
2. Verify that the customer is logged in with order history
3. Check that previous orders have "completed" status
4. Confirm calculations match expected customer metrics
5. Test with known customer accounts that have varying order histories

The Customer Value display condition provides sophisticated customer segmentation capabilities, enabling you to create personalised experiences that recognise customer loyalty and encourage continued engagement through targeted value-based messaging.